Ben Smith joins The Michael Steele Podcast to discuss his book, "TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral."The pair discuss the early days of digital media, and the rise and fall of news sites like Buzzfeed News, how controversy drives traffic and virality and Buzzfeed's decision to publish the Steele Dossier.

Check out the book here: https://www.amazon.com/Traffic-Genius-Rivalry-Delusion-Billion-Dollar/dp/0593299752

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