The Authority Builder Podcast Rewind: Perry Marshall - Evolution 2.0
My guest is Perry Marshall, best-selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.
But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.
This is a fun, deep, and very different interview, that will expand your thinking.
And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.
I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine
00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.
01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.
06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.
17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.
26:28 Perry talks the work of biologist Barbara McClintock.
35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.
37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.
40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.
45:37 Perry explains his bacteria theory further.
47:38 Steve picks up on the fact the evolution is fractal.
52:55 Perry explains what The Evolution 2.0 Prize is.
55:24 Perry tells us how best to get in contact with him Mentioned in the show