From Start-Up to Grown-Up

#98 3-time founder Craig Walker — From Selling Door-to-Door to 3-time founder; Building Google Voice; and the Real Trade-offs of Entrepreneurship

Aug 11, 2025
Craig Walker, Founder and CEO of Dialpad, shares his journey from door-to-door sales to leading a 1,500-person company. He discusses the pivotal acquisition of TalkIQ and the loneliness of leadership, revealing the toughest day of his career when four crucial deals hinged on one call. Craig emphasizes the significance of long-term trust in leadership and his unique approach to hiring, avoiding a COO. His insights into integrating AI into business strategies and maintaining company culture provide invaluable lessons for aspiring entrepreneurs.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Grit From Door-To-Door Sales

  • Craig Walker learned massive respect for elite salespeople after door-to-door dictation sales.
  • He says success in brutal cold calling trains readiness for the one break that closes a deal.
INSIGHT

Acquire To Add, Not Assimilate

  • At Cisco, acquired teams were allowed to keep doing what made them successful.
  • Craig Walker adopted this 'acquire-but-preserve' approach at Dialpad to integrate without killing culture.
ANECDOTE

Leaving Google For The Startup Thrill

  • Craig Walker left Google because he dreaded mid-level manager life and missed startup autonomy.
  • He needed the 'daring adventure' of building and shipping products himself.
Get the Snipd Podcast app to discover more snips from this episode
Get the app