Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”?

In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss:

How TikTok has changed the playing field for a new generation of brands
How he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.
The creativity that financial and time constraints force you to develop
Why he always looks for win-win-win partnerships
Learning how to create a ’must-see’ piece of creative work
Why he believes in moving creative in-house to speed up social
The need for a balanced diet of marketing measurement beyond KPIs and ROI

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Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/

Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/

Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.

Hosted on Acast. See acast.com/privacy for more information.

Big Tech Gut Check (Week of January 29, 2024)