Business Without Bullsh-t

Weird Is Good: What Entrepreneurs Can Learn From Entertainers With Big Mo

Nov 6, 2024

01:00:43

EP 354 - This week we catch up with broadcaster, entertainer and tech entrepreneur Kody ‘Big Mo’ Mommaerts. Kody combines being “Big Mo” the ring announcer for Boxxer on Sky and NBC with being the COO of SaaS scale up Sports Thread.

We chat about why the most important skills for any role are really hard to put in the job description, why being distinctive, putting time and effort into standing out is as important in business as it is in entertainment and why the rapid rate of change in both combat sports and tech means that the areas have more in common than you would think.

We also discover that no-one in the podcast studio knows the name of Liverpool FCs home stadium. (hint producer Dee: it’s not Old Trafford).

Chapters:

00:00 BWB with Kody 'Big Mo' Mommaerts

01:08 Meet Big Mo

02:03 The Journey of Sports Thread Inc.

02:58 The Role of a Ring Announcer

04:18 The UK and USA Sports Connection

10:05 The Art of Ring Announcing

25:54 The Complexities of Boxing Promotions

31:51 Fighters and Promotional Companies

32:24 Marketing and Promotion in Boxing

33:11 The Business of Boxing