The Product Podcast Navigating Ambiguity, Strategy for Growth PMs by Google Growth PM
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Dec 21, 2023 Phillip Ou, Google Growth PM, shares insights on navigating ambiguity and effective decision-making as a growth PM. Topics discussed include focusing on outcomes, using the opportunity solution tree, identifying user experience improvement opportunities, and embracing uncertainty in decision-making.
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Outcome-Driven Goals
- Focus on desired outcomes, not just outputs, when setting goals.
- Prioritize user needs over internal metrics to ensure product success.
Shovel Rental Example
- Imagine a shovel rental business focused on retention.
- Reducing shovel size increases rentals but worsens the user experience, highlighting the flaw of output-focused metrics.
Use Opportunity Solution Trees
- Use opportunity solution trees (OSTs) to visually represent paths to desired outcomes.
- OSTs encourage exploring multiple solutions and acknowledging unknowns, fostering flexibility and adaptation.