NEXT.io Podcast Magnus Olsson: How Play’n GO Is navigating in Regulated Markets
🎙 NEXT.io Podcast #247 with Magnus Olsson, Chief Commercial Officer at Play’n GO.
Magnus, shares how Play N'Go is shaping the future of iGaming through regulation, innovation, and responsible entertainment. From navigating U.S. expansion and entering the land-based casino sector, to rethinking business models and partnering with Formula 1’s Haas team. Magnus explains why sustainability and responsibility are at the core of Play’n GO’s strategy.
⏰ Timestamps:
00:00 - Intro
00:27 - Sponsors
01:26 - Welcoming Magnus Olsson
02:33 - Why regulated markets are the future of iGaming
04:09 - Sacrifices of leaving grey and black markets
07:09 - Sustainability vs short-term profit in gambling
10:35 - The need for industry unity in Europe vs. U.S.
15:19 - Why Play’n GO rejects bonus buys and sweepstakes
19:07 - Innovation in slots: beyond quick wins
20:44 - Rethinking business models: rounds played vs. GGR
26:02 - Working with regulators through innovation
30:03 - Challenges & learnings from U.S. expansion
38:19 - How the black market dominates in the U.S.
44:10 - Formula 1 partnership with Haas: goals & ROI
54:25 - Measuring impact of brand sponsorships
55:27 - AI in game production: opportunities & limits
01:08:34 - Expanding into land-based casinos
01:13:23 - Play’n GO’s long-term vision & ambitions
01:17:03 - Wrap-up and final thanks
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
Pragmatic Play – Industry-leading content provider.