The Laws of Story-First Marketing with Jessica Gioglio

Does your brand marketing pass the "who cares?" test?

In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.

 In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

From REI’s culture-defining Opt Outside movement to Dunkin’s “unhinged” spider donut, Jessica shares frontline stories and timeless principles to help you connect meaningfully, scale smartly, and stay human—even in an AI-driven world.

If you’ve ever asked yourself, “Does this story really matter?”—this episode is your answer.

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