The Art of Selling, Story Telling, and Public Speaking in Sales with Tom Jackobs | Ep. 146

Selling and storytelling in sales is a dynamic combination that transforms a mere transaction into a captivating and meaningful experience.  

  

Effective salesmanship is not just about pushing a product; it's about understanding the customer's needs and desires, uncovering their pain points, and presenting a solution that resonates with their emotions and aspirations.  

  

Storytelling plays a pivotal role in this process, as it weaves a narrative that engages, empathizes, and connects with the customer personally. A well-crafted story humanizes the brand and fosters trust, building a bridge of understanding that paves the way for a genuine, long-lasting relationship between the seller and the buyer.  

  

In this episode, Tom Jackobs shares tips and strategies for effective selling, how to craft and use personal stories, the role of public speaking in sales, and how he revitalized his business through effective selling and storytelling but also transitioned to coaching other professionals.   

  

Tom is an entrepreneur whose journey began as a 16-year-old mobile DJ, and he unknowingly delved into Direct Response Marketing before the internet era.  

  

He dabbled in various businesses, including fitness, where he dramatically increased annual revenue from $100,000 to $500,000 in one year through effective selling techniques. After simplifying his fitness business, he transitioned to coaching other professionals and traveling worldwide, selling approximately $4 million worth of his coaching program.  

  

Today, he teaches service providers the art of storytelling to enhance their sales efforts, demonstrating the transformative power of persistence, adaptability, and storytelling in business. 

 

 

Tune in! 

 

Key Highlights From The Show 

[01:06] Introduction to the show 

[03:23] The place for selling in today's digital era 

[04:46] “Selling”: Problem finding and problem-solving  

[05:35] Developing your sales skills and how Tom learned the skills  

[08:53] Heart-centered selling and how to create your product and pitch effectively 

[10:15] The importance of using personal stories and how to get started 

[13:55] How to use the “Heroes Journey” framework to bring prospects into your story

[17:40] Selling on stage: The relationship between public speaking and sales  

[20:33] Tom’s recommendation for sales and public speaking sales self-development  

[23:10] When and why Tom became an entrepreneur  

[24:26] The hardest lessons Tom has learned in his entrepreneurship journey  

[26:08] Tom’s bottleneck score and his struggle with delegation  

[28:06] Practical actions that Tom has taken to become better at delegation 

[31:13] Tom’s biggest dream for his business  

[33:52] Tom’s one practical recommendation for entrepreneurs  

[34:44] How to reach out and connect with Tom 

[35:12] Ending the show 

 

Notable Quotes 

·        Selling is problem-solving, and to become a problem-solver, you have to be a problem-finder.  

·        The biggest part of the sales conversation is the questioning or the discovery of what the problem is. 

·        Sales is the number one skill every entrepreneur needs  

·        Create your product and pitch so well that the prospect is going to be, “How can I buy this?”  

·        Don’t do it alone, the entrepreneurship journey is so lonely. 

·        Allow employees to fail and make it your company culture; that is how we learn. 

·        Learn how to sell and value it. 

 

Resources Mentioned: 

Personal Story Workbook: https://tomjackobs.com/storybook 

 

Connect With Tom Jackobs  

Website: https://tomjackobs.com/ 

LinkedIn: https://www.linkedin.com/in/trainertom/ 

 

 

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