
"Request for Startups" with Erik Torenberg Multipreneurship and the Future of Startups with Greg Isenberg
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May 3, 2024 Greg Isenberg, Co-Founder and CEO of Late Checkout, discusses the rise of multipreneurship, leveraging community-based products, and the future of holding companies. Topics include the power of AI communities, the key to multipreneur success, challenges in the holding company model, and Greg's request for startups.
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BoringMarketing.com's Evolution
- Greg Isenberg's Late Checkout started as a community on Twitter.
- It evolved into a tool, then agency services, and now a holding company.
Finding Operators
- Look for operators, or "nerds in residence", with key insights.
- Partner with them and leverage your platform for growth.
90-Day Rule
- Launch quickly, generate revenue, and then decide whether to close or graduate the project within 90 days.
- Be ruthless with closing down projects if they don't show strong potential.

