What is this feeling, we all wondered... squad strength, three wins on the bounce, and a seemingly hapless West Ham trekking North on a chilly Monday night. Ah yes, confidence!
Unfortunately, confidence and Newcastle United have never been great bedfellows, and so it was again. Bruno lost another coin toss, Howe's side spurned the few good chances they managed to create, shipped two bad goals, and then slid into second half chaos.
The Lasses didn't fare any better, losing 6-1 to Liverpool in the league cup. Could that be a sharpener in a competitive season? It'll take a while to find out, the fixture list is looking very bare over the next few weeks.
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Pod On The Tyne: The Athletic FC's Newcastle United show