Amanda Baldwin is the President of Supergoop!, the sunscreen and beauty brand driven by the purpose to change the way the world thinks about sunscreen through its clean, protective, and highly innovative products. This philosophy has propelled Amanda and her team to constantly imagine ways to help people wear SPF every day. We talk about: Supergoop!’s brand DNA, her experience in the beauty industry, product innovation and brand expansion, the future of the brand, and more.