Episode 766: Digital CEO Weekly Win: How A Working Mom Let Go Of Self-Doubt & Made 200K in 18 Months - Laura Nicole's BBD Success Story

May 26, 2025

Laura Nicole, founder of the Superstar Assistant Academy, shares her inspiring journey from college professor to thriving digital CEO, helping over 800 moms earn from home. She reveals how she conquered self-doubt and imposter syndrome to generate $200K in just 18 months. The conversation dives into the significance of community support and mindset shifts in overcoming challenges. Listeners will also benefit from her insights on authenticity, live streaming strategies, and maintaining success while navigating the emotional hurdles of entrepreneurship.

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ANECDOTE

Laura's Transition to Digital CEO

Laura Nicole started her business after transitioning from college professor and VA while managing family needs.
She used Business By Design to build her Superstar Assistant Academy helping moms earn from home.

ADVICE

Boost Visibility With TikTok Live

Increase your visibility by using platforms like TikTok Live to authentically connect with your audience.
Leverage consistent, structured masterclasses to generate growing registrations and sales.

INSIGHT

Success Triggers Self-Sabotage

Success can trigger fear of loss or self-sabotage, creating an upper limit on growth.
Recognizing this mental block is essential to shifting mindset and sustaining growth.

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We’re kicking off a special week here, and to get you pumped and inspired we’ll be introducing you to a number of incredible entrepreneurs from our community who are here to share their BBD Success Stories! Today, Jenni speaks with Laura Nicole, a Digital CEO who in just 18 months built a thriving $200K business with a single online offer. Laura, a working mom, reveals how she let go of crippling self-doubt and imposter syndrome to achieve these remarkable results, and she’s just getting started!

In this episode, Laura shares her journey from college professor and virtual assistant to empowering over 800 moms to earn income from home. You’ll learn how the Business By Design community and a deep dive into the “mental game of entrepreneurship" helped her overcome the internal obstacles that arise with success.

Make sure to stay tuned until the very end of the episode, where you’ll hear the live coaching session I recently gave Laura where she had so many powerful breakthroughs and “a ha” moments to move her forward on her business journey!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

This Thursday, May 29th, we kick off our live virtual extravaganza that happens just once a year - it’s our 3-part live week-long training experience, The Rise of the Digital CEO. You register and reserve your seat NOW at www.businessbydesign.net/rise!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @hey.lauranicole.

In this episode you’ll hear:

How Laura went from college professor to successful virtual assistant, eventually creating her Superstar Assistant Academy for other moms looking to generate income from home
Her relatable journey as a Business By Design student who initially "psyched herself out" before achieving remarkable success
The way Laura used consistent TikTok Live sessions to transform lead generation for her business
The backstory of how she generated over $223,000 in less than two years with a product priced at only $347
What Laura is doing to confront her upper limiting beliefs and how the BBD resources and community is the "secret sauce" helping her do it

For full show notes and links, visit: www.mindyourbusinesspodcast.com/766