
Bankless Behind Axie Infinity's Engine | Jiho (Layer Zero)
Feb 8, 2022
Jeff ‘Jiho’ Zerlin, Co-founder of Axie Infinity, shares his journey from a passionate gamer and entrepreneur to a leader in the play-to-earn gaming space. He opens up about how his childhood experiences shaped his understanding of community and game economics. Jiho discusses Axie Infinity's secret to lasting success, revolving around community building and shared ownership. He also explores the emotional connections players have with their NFTs and the challenge of balancing competition and camaraderie in a rapidly evolving gaming environment.
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Formative Years
- Jiho grew up as a gamer and collector, influenced by his polymath father and strict mother.
- He honed his community-building skills early on, getting his entire school to play the games he was into.
Early Pokémon Investing
- Jiho's childhood Pokémon collection, initially driven by his collector's instinct, has significantly increased in value.
- He even bought two Game Boys to trade Pokémon with himself.
Incentive Alignment
- Consider transparent reward systems, both in-game and for community members.
- Aligning incentives is key to building sustainable economic engines for open-source technologies.

