How can better vending machines fight single-use plastic? (with Manuela Zoninsein @ Kadeya)

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Disclaimer: For full disclosure, Kadeya is a portfolio company at Climate Capital, where Michael works as a General Partner.

CC Pod is not investment advice and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any investment decision.

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Join us on the latest CC Pod hosted by Michael Luciani, as we delve into the future of decarbonization with Manuela Zoninsein, CEO of Kadeya! Learn how Kadeya's innovative solutions are reshaping the beverage industry in pursuit of eliminating single-use containers.

As a serial entrepreneur with experience in the Chinese market and a deep-seated interest in climate issues, Manuela's vision for Kadeya is rooted in a profound understanding of the global waste problem. She describes her company as "bike sharing for bottles," a concept derived from her experiences in China and her desire to address the global waste issue head-on.

One of the key challenges Manuela faced during the early stages of Kadeya was developing a narrative that resonated with investors. She found that she needed to communicate her business model in a way that showcased potential for high returns, while also addressing concerns around capital intensity and the risks associated with hardware startups.

However, Manuela didn't let these challenges deter her. Instead, she used them as an opportunity to refine Kadeya's value proposition, focus on industrial use cases, and develop a comprehensive understanding of different financial vehicles. This approach allowed her to align the company's objectives with investor expectations, helping her establish a compelling narrative that showcased Kadeya's potential in the climate tech space.

A significant breakthrough came when Manuela discovered the potential for Kadeya's solution in industrial use cases. By providing a sustainable and efficient hydration solution for work sites, Kadeya not only addresses environmental concerns but also offers a valuable service, demonstrating the potential of climate tech startups to create economic value while tackling pressing environmental issues.

Visit kadeya.com to learn more!

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