People Magic: How to Build a $1M Community Why a Paywall works
24 snips
Feb 20, 2025 Transitioning from free to paid content can be daunting, but the outcomes are worth it. Charging for your work enhances perceived value, as people invest more when they expect transformation. Discover the delicate balance between offering free content and enticing users to pay. Understand the psychology behind pricing and how community dynamics play a crucial role in engagement. By aiming high with your pricing strategy, you'll cultivate a thriving community that truly values what you offer.
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Free Content Strategy
- Offer free content like a challenge or course to attract members.
- This framework isn't the most valuable thing once you start charging.
Paid Community Advantages
- Replace free communities with a paid membership model.
- Start with a small group (30 people) for better engagement and higher conversion rates.
Pricing Strategy
- Aim for the highest possible price that reflects the value you deliver.
- Consider results members get and their desire to connect with others.