People Magic: How to Build a $1M Community

Why a Paywall works

Feb 20, 2025

Transitioning from free to paid content can be daunting, but the outcomes are worth it. Charging for your work enhances perceived value, as people invest more when they expect transformation. Discover the delicate balance between offering free content and enticing users to pay. Understand the psychology behind pricing and how community dynamics play a crucial role in engagement. By aiming high with your pricing strategy, you'll cultivate a thriving community that truly values what you offer.

14:04

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Quick takeaways

Implementing a paywall can significantly enhance the perceived value of your community, encouraging members to invest in their growth and transformation.

Offering free content alongside a paid program serves as an effective way to showcase the value and support members can expect from the community.

Deep dives

The Value of Community in Paid Programs

A strong community comprises individuals on a similar journey, and this environment can foster joy, energy, and knowledge for both the host and members. When launching a paid program, it's vital to offer free content to attract potential members, such as a challenge or email course. This free content serves as a taste of what the paid program includes, allowing prospective members to experience the transformation and support they can expect. Ultimately, the goal is to create a community where members build connections, share experiences, and achieve results that they couldn't attain on their own.

Navigating the Transition from Free to Paid Community Programs

14min

If you’re putting up a paywall for the first time, breathe. It can be scary but the results of charging for your work are incredible. In today’s episode Gina breaks down why a paywall works AND why you can still offer things for free to bring people in. When setting your price you want to aim as high as you can. The results of your community are the value of your community. People pay attention to what they pay for and people will pay for results and transformation that they can’t get on their own.

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