The Flow

The Flow: Episode 121 -Stop Chasing Trends: How to Create Timeless Content That Still Grows | The Flow

Oct 28, 2025
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ADVICE

Stop Chasing Short-Lived Trends

  • Avoid chasing fleeting trends that give short bumps but don’t retain an audience.
  • Focus on timeless themes like holidays or storytelling that attract lasting followers.
INSIGHT

Long-Form Content Is Back

  • YouTube is privileging long-form shows again because many viewers watch from TVs and want sit-down content.
  • Longer conversational episodes (30+ minutes) are seeing view spikes and deeper engagement.
ADVICE

Use Storytelling To Make Content Last

  • Use storytelling and human details to make content evergreen and emotionally engaging.
  • Add backstory, curiosity, or nostalgia to help viewers connect long after release.
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