Coin Stories

Shirish Jajodia: Inside Strategy’s $70 Billion+ Bitcoin Treasury

21 snips
Aug 19, 2025
In this discussion, Shirish Jajodia, Head of Investor Relations and Treasury at Strategy, dives into the evolving world of Bitcoin treasuries and investor relations. He sheds light on how public companies are adapting to Bitcoin's growing presence in capital markets. Shirish reveals the strategies behind managing a substantial Bitcoin treasury and the importance of fair value accounting. He also explores potential innovations in Bitcoin-backed financial products and emphasizes the need for companies to communicate effectively with investors in this digital age.
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ANECDOTE

Path From Banking To Bitcoin Treasury

  • Shirish Jajodia discovered Bitcoin in 2017 after a colleague sent resources and he fell down the rabbit hole over weekends of research.
  • He later joined Strategy in 2021 after following MicroStrategy's moves and moved to Arlington during the pandemic.
INSIGHT

IR Needs Real-Time Communication

  • Investor relations must evolve for faster, continual communication in the digital asset era.
  • Strategy created real-time metrics and new channels to give investors the same visibility they have internally.
INSIGHT

New KPIs Standardize Bitcoin Treasuries

  • New corporate Bitcoin KPIs (BTC count, BTC per share, BTC E) let investors compare treasury strategies across instruments.
  • Strategy helped standardize metrics adopted by many public companies holding Bitcoin.
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