Sales Strategy & Enablement by Revenue.io

1111: Bolster Training Structure to Increase Learning Efficiency with Kristen Taraszewski

Nov 17, 2022

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Kristen Taraszewski is the CEO of ElevenPoint2. Kristen talks about the challenges in training technical sellers and how they eventually came up with gamification as a way to personalize an organization's training structure.

She also shares about her journey from being a flight control engineer for NASA to sales and how this experience helped her create structured training for sellers. She provides insights on planning and the use of integrated learning to boost development in salespeople.

HIGHLIGHTS

How Kristen went from NASA to sales
The impact of structured training for technical sales
Utilizing gamification to customize and build vertical development
Identifying and working on buyer's needs instead of only promoting features

QUOTES

You need a learning map while training salespeople, says Kristen: "You have to have a learning map. So, you need to tell someone on day one, 'This is what you need to know to be successful' or 'This is the generalized area.' It's like taking a trip from California to New York. You'd never just start driving and hope you get there. You'd map it. The same is true for salespeople."

Everybody comes with a different knowledge and skill set, says Kristen: "You cannot give the person who just showed and the person who's been around the same training, learning map, and training program. I mean you can but it's wasting all of that time whereas you can kind of customize it and identify specifically 'this guy doesn't know this, this woman doesn't know that' and train them on those things, you can just accelerate the whole process.”

Find out more about Kristen in the links below:

LinkedIn: https://www.linkedin.com/in/kristen-taraszewski-331a313/
Website: https://elevenpoint2.com/