Outbound Squad Cold Calling: Use this intro to book 3x more meetings
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Sep 23, 2025 Jason shares powerful cold calling strategies to help you triple your meeting bookings. He emphasizes the importance of speaking the buyer's language instead of using buzzwords. The discussion includes practical tips like using reverse pitches and incorporating company-specific details. Real-world examples demonstrate how to avoid typical solopreneur pitfalls and leverage social proof. This insightful guide is packed with actionable tactics that can significantly boost your sales performance!
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Speak The Buyer's Language
- Speaking in the buyer's language about their problems wins over vendor jargon every time.
- Jason Bay says mutual language is the prospect's world, not product lingo like TCO.
Sell The Problem First
- Sell the problem, not the solution during cold outreach to reduce skepticism.
- Prove you know the buyer's world to make a conversation feel worth their time.
Use Social Proof Early
- Show you speak with the prospect's peers to reduce skepticism and earn time.
- Use customer voice and peer examples so the prospect trusts the call won't be a waste.