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SaaS Backwards - Reverse Engineering SaaS Success

Ep 22 - A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync

Jan 19, 2022
31:40

There are few marketing leaders with the perspective, experience and insights of Jay Gaines. He's also one of the more generous people I've met; he truly enjoys sharing his expertise to help other marketers. In this episode, Jay talks about:

  • Covid and the resulting content tsunami - good content just isn't good enough anymore
  • The value of context and empathy in marketing (you read that right)
  • How to use a quarterly "lightning strike" to cut through the noise and drive revenue
  • Making the case for creative - it's not all about the numbers (but you need to manage your KPIs)
  • How to use direct mail in today's world (yes, USPS direct mail)
  • When and how SaaS founders need to invest in product marketing
  • Talking the language of CFOs, a skillset that's as valuable as it is under-appreciated
  • And more

It would be hard to imagine anyone not learning something they can use from this episode.

Enjoy... and please let me know what you think! Thanks!

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