Sales Strategy & Enablement by Revenue.io

A Conversation with Craig Lemasters

Dec 8, 2022

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Craig Lemasters is the CEO of GXG and the author of the book Unstuck: How to Unlock and Activate the Wisdom of Others. A great majority of things that leaders get stuck on are usually things that somebody else has already figured out. Craig brings together experts, called operators, for Rapid Cycle Learning whose purpose is to share and gain wisdom by multiplying knowledge and experience.

Leaders know this, it's where to get this learning that is the question. Andy and Craig discuss the 5 steps to get unstuck, which include humility, destination, smart people asking for what they need, and thinking outside the building, not the box. This is a structure for wisdom-based learning that provides new ways of looking at things from mentors.

HIGHLIGHT QUOTES

Moving slightly away from the business model can get you stuck - Craig: "We always thought that moving outside of the core meant I make water bottles, now I'm gonna make chairs, as an extreme example. And that'd be pretty extreme and you'd probably get stuck. But what I found is you don't have to move that far from the core. And what happens to that wisdom formula? The knowledge and experience? It doesn't go down incrementally, unfortunately. It's exponential. And this is the trap that I fell in."

Sellers learn the most about selling from mentors - Andy: "How did you learn how to sell? And invariably it comes back to a mentor. Not company-paid training, none of these things. It's like there was this one or two individuals throughout my career, and also is true for me as well, that had outsized impacts in terms of exposing me to a way of looking at things that I wouldn't have thought of before."

The power of wisdom-based learning gets your unstuck faster - Craig: "Stuck doesn't mean that we're not trying and we're not working hard. It means we're not getting there fast enough. So this whole thing is built around not a lack of effort or caring. It's a lack of speed. And this is the dramatic impact is it will help people do exactly what you said much faster."

Find out more about Craig and get his book in the links below:

LinkedIn: https://www.linkedin.com/in/craig-lemasters-72507321/
GXG website: https://gxg.co/
Speaker website: https://craiglemasters.com/
Amazon: https://www.amazon.com/Unstuck-Unlock-Activate-Wisdom-Others/dp/1641800739/