Sarah Wood the founder of the video ad tech startup Unruly. Sarah co-founded Unruly in 2010 and it was named the UK’s second fastest growing tech companies in 2012. Unruly’s core mission is to deliver the most awesome social video campaigns on the planet. They are currently the leading programmatic platform for social video advertising, powered by their proprietary supply side mobile distribution technology which make campaigns scalable in native formats. Prior to being named one of inc magazines top 15 women to watch in tech, Sarah was an academic and professor and currently still teaches as an associate lecturer at the university of Cambridge. Unruly was recently acquired by News Corp for 176 million dollars.