Episode 9: Different Than the Average Marketing Bear (Indeed & SEBA)

In B2B, there’s lots of evidence that shows post-COVID buyers expect to do a lot on their own. This means marketing leaders need to build and structure their teams for self-serve. But what does that look like in practice?

While many marketing leaders look at the world through a marketing lens, Jessica—who cut her teeth on strategy and operations—looks at it through a biz lens: “I’m always the person when starting to talk about marketing, ‘OK, market share, by market. Customer segmentation. Growth rates. Competitive advantage. What do we know about our products and services and consumer proclivities that will allow us to invest to win?’”

And win is exactly what Jessica and her team at Indeed are doing—even in the middle of this new hybrid buying world and The Great Resignation. Learn HOW she’s driving success.