Live From Destinations International: Redefining Indicators in Destination Promotion
Jul 18, 2024
22:10
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Fact: When constituents value something, it gets funded. In our first D.I. 2024 episode, we explore how to better express value by actively using new metrics and indicators, looking at massive datasets and making better marketing decisions. Ted Sullivan is Chief Marketing Officer at Zartico. Andreas Weissenborn is Vice President of Research and Advocacy at Destinations International.
Brand USA Talks Travel