Will Shaw of Better Agency on SMB Customer Churn, the Insurance Market, and a Winning Morning Routine

On this episode of the Capital Stack Podcast hosted by venture capitalist David Paul - Will Shaw, the pro-football player turned tech founder of Better Agency, an Arizona-based insurance management software company, gets on the microphone. David and Will discuss the current state of the startup market, the solution to high churn, why insurance rates are so high, and the back end of the insurance space. Will opens up about what habits he practices to stay successful, the importance of showing up, and what is most shocking about becoming a founder. Listen to this episode on all your platforms including YouTube, Spotify, or Apple!

What You Will Discover -

(4:50) - The different types of entrepreneurs

(11:40) - The thesis for Will’s company, Better Agency

(12:00) - Why churn is created, and how it is reduced

(16:00) - The state of the insurance market, why rates are so high, and projections for the future

(22:13) - The transition of football into the business world

(30:18) - Will’s habits that keep him focused and successful

(36:06) - The most humbling moment for Will as a founder and person

(44:29) - Memorable quote - “Things are never as bad or ever as good as you think they are”

Connect with Will -

LinkedIn: https://www.linkedin.com/in/willshaw8/