Today on The Casey Adams Show I sat down with Michael Sikand & Simran Sandhu, the co-founder of Our Future (recently acquired by Morning Brew). They discuss their journey, which began with a mentor's advice to never let a good crisis go to waste. They emphasize the importance of finding content that can be monetized, creating high-quality ads, and growing it as big as possible. They also discuss the importance of having a friendship with ambitious people of the same age, picking the right market, and managing expectations. - Follow Michael on Instagram: https://www.instagram.com/michaelsikand/ Follow Simran on Instagram: https://www.instagram.com/im.simmy/ Follow Our Future on Instagram: https://www.instagram.com/ourfuturehq/ - [00:00:01] - "Future innovators join podcasting" [00:09:05] - Media empire born on TikTok. [00:12:16] - Loving suits, speaking, pivoting. [00:18:49] - Managing expectations: hard. [00:22:06] - Founders considering selling Morning Brew. [00:25:14] - "Productivity in Austin exceeds NYC." [00:28:19] - Innovative short-form content creator. [00:37:51] - Discipline leads to success. [00:44:03] - "Embrace momentum, accept yourself." [00:47:15] - Gaining diverse experience for growth. [00:50:26] - Excited network-building and parring. - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams  TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams - Follow The Casey Adams Show on social media: Instagram: https://www.instagram.com/caseyadamsshow Twitter: https://www.twitter.com/CaseyAdamsShow TikTok: https://www.tiktok.com/@caseyadamsshow YouTube: https://www.youtube.com/@CaseyAdamsShow Learn more about your ad choices. Visit podcastchoices.com/adchoices