Leveraging Big Data and Analytics to Hire a Successful Sales Team with Ben Tagoe

In today's episode of The AI for Sales Podcast, Chad is joined by Benjamin “Ben” Tagoe, the owner and CEO of Objective Management Group (OMG), a company that helps businesses find and onboard top sales talent. With over 30 years of experience, OMG has worked with over 2 million salespeople and provides data-driven assessments to determine sales potential and fit.

Ben discusses how big data and analytics play a crucial role in hiring and building successful sales teams. OMG's assessments measure 21 core sales competencies, including the will to sell, sales DNA, and tactical skills. By using data and analytics, companies can make more informed hiring decisions and improve sales performance. Ben also highlights the importance of diversity, equity, and inclusion in the hiring process and how OMG's assessments can help eliminate bias and uncover talent in unexpected places.

QUOTES

"One of the things I'm really proud of is the fact that we can help companies unearth diamonds in the rough or talent in places where they are just not used to looking for talent." - Ben

"Using data and analytics in the hiring process can help eliminate bias and uncover talent in unexpected places." - Ben

Learn more about Kevin and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/btagoe/

Website: http://www.objectivemanagement.com

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Proudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let’s build it together.