The Aperiam Podcast Fate of The Open Web
Nov 12, 2025
The conversation dives into the changing landscape of the open web as AI influences consumer interactions. Experts discuss the balance between technology and evolving business models. Flexibility and a willingness to experiment become crucial for publishers and brands. They explore how customer feedback can shape product direction while emphasizing that the open web is far from dead—it's adapting. Founders and businesses are encouraged to rethink strategies, harness partnerships, and navigate new market dynamics to seize opportunities.
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Sell Vision Through Outcomes And Analogy
- Selling the vision can recruit early advocates who see where the product could go.
- Use analogy and outcome metrics to make complex tech relatable to buyers.
Build For Repeatable Problems
- Do find customers that represent a common, repeatable problem rather than edge cases.
- Do ensure your solution projects to other similar customers before over-customizing.
DBA Told Us To Stop Adding Metrics
- Corey recalled a DBA at Texaco who demanded 20 metrics instead of endless metrics features.
- The story showed customer clarity can overturn internal engineering assumptions.