CX Today

From CX 2025 to 2026: Consumer Insights and the Trends That Will Define the Year Ahead

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Dec 24, 2025
Join Jeff Blair, Chief Growth Officer at Transcom, and Cortney Jonas Burnos, VP of Digital & AI Solutions at Transcom, as they dive into the evolving landscape of customer experience. They reveal the widening 'experience gap' and argue that success hinges on human-AI orchestration rather than just automation. Discover how connecting CX performance to revenue is crucial for brands and explore effective strategies to evaluate BPO partners. Get insights on where AI is delivering real value and the importance of continuous improvement and upskilling in the AI era.
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INSIGHT

Experience Gap Is Growing Fast

  • The "experience gap" is widening as expectations outpace delivered experiences, especially in self-service.
  • High self-service adoption (55%→78%) coexists with low effectiveness and high abandonment when tech fails.
ADVICE

Prioritize People And Orchestration

  • Invest in people as much as platforms by training and equipping agents with AI-enabled, real-time tools.
  • Orchestrate AI and humans together rather than adding more standalone automation.
INSIGHT

CX As A Revenue Lever

  • CX is shifting from a cost center to a direct revenue driver, with 70% willing to pay more for great experience.
  • Improving resolution, speed, and agent quality unlocks retention, cross-sell, and lifetime value.
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