Pampering our pets – Inside one of Australia's fastest-growing industries

Pet ownership is booming – and so is the business behind it.  

From birthday parties for pets to organic food and premium grooming, consumers are spending big to keep their animals healthy and happy. So why are people so invested in their pets?  

AGSM @ UNSW Business School MBA alumna Anneke van den Broek is the CEO and founder of premium pet-care brand Rufus & Coco. She explains our changing relationship with our pets and how it’s reshaping the multi-billion-dollar industry.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

  This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

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