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Plain English

Why women's clothing sizes are so confusing (In touch)

Sep 12, 2024
Discover why women's clothing sizes are so perplexing, from the history of custom tailoring to the impact of vanity sizing. Learn how different brands create misleading size standards that confuse shoppers. Additionally, explore the expression 'to be in touch' and its relevance in maintaining personal and professional relationships. The discussion also highlights the importance of staying connected and being aware of both fashion trends and emotional connections.
22:42

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Quick takeaways

  • Standardized sizing for women's clothing creates challenges due to significant variation among brands, leading to poor fit despite a single size label.
  • Adopting multiple body measurements and utilizing advanced technologies can enhance clothing fit, promoting a more personalized shopping experience for women.

Deep dives

Challenges of Standardized Sizing

Standardized sizing poses a significant challenge for women seeking well-fitting outfits. Historically, women had dresses custom-made by seamstresses who took detailed measurements, ensuring a perfect fit, but this approach was expensive and time-consuming. Today, most clothing is purchased off the rack, which means that women are often forced to choose from limited size options represented by a single number. This system leads to complications since women of the same size may have very different body proportions, and size labels can vary widely among different brands and even within a single brand's product lines.

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