In this episode, John Barrows, CEO of Sell Better by JB Sales, helps you understand what the new reality of sales looks like and how to stay ahead of the AI curve. With his expertise and experience, John discusses the implications of AI and automation and how it will challenge the sales profession, as well as the importance of remaining human and personalizing your sales approach.

What You Will Learn:

The future of sales with AI and automation.
How sales professionals survive and thrive in a world of AI and automation.
The potential ramifications of automating jobs.
AI personalization at scale.

Highlights:
(4:40) John and his daughter’s children book about sales.

(7:34) How ChatGPT will change the sales profession.

(9:10) Why you must get interested and learn to leverage ChatGPT.

(11:20) AI personalization at scale.

(15:00) The impact of the recession and AI revolution on sales jobs.

(17:25) The failure of the education system today.

(23:55) Addressing the university ban of ChatGPT.

(28:00) John’s learnings from getting fired twice – “They were two of the best things that ever happened to me.”

(43:01) John’s best actionable advice to revenue leaders.

Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/johnbarrows/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

GTM 22: AI's Impact on The Sales Profession with John Barrows