#16 Back To Digital PR Basics with Stephanie Finch

Oct 17, 2023

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For this minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question - what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.

00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.

00:02:30 - Digital PR vs Traditional PR: Steph discusses the differences between digital PR and traditional PR, highlighting the focus on link building in digital PR and the evolving nature of both practices.

00:06:00 - The Intertwining of PR Practices: The conversation shifts to how digital and traditional PR are becoming more intertwined, with both practices learning from each other and adapting to new objectives.

00:09:30 - Choosing Between Digital and Traditional PR: Steph provides insights on why clients might choose digital PR over traditional PR, considering factors like budget, audience demographics, and measurable outcomes.

00:15:00 - Building Relationships Between PR Teams: The discussion covers the importance of collaboration between digital and traditional PR teams, sharing strategies for building trust and effective communication to achieve common goals.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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