Resource Links:

• Check out the CaseFuel website
• Get your copy of The Legal Marketing Fastlane
• Check out PILMMA
• Listen to Grow Your Own Law Firm Podcast

Dubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field. 

By focusing on ‘closing the gaps’ that are common in many law firms, and by emphasizing client success, he built (and sold) two highly successful law practices. But he didn't stop there. He also created an organization that helps attorneys build their own successful practices. (And he also somehow found time to author five books along the way.)

If you desire to grow a more profitable firm, now is a perfect opportunity to learn from an industry expert.

While we cover a lot of ground, one thing is for sure: Ken drops tons of knowledge bombs in this 45-minute episode… And you’ll definitely want to take some notes while listening.

Today we'll discuss what Ken considers the number one gap in most law firms... why you should never compete on price... and why you should set behavior expectations for both clients and staff, plus much more. While he acknowledges that attorneys are trained to be skeptical, he reminds us that your clients are, too — and how to use that skepticism to your advantage. 

Ken also reminds us that it’s not bragging if it’s telling the truth. 

There’s much more to learn in this episode about growing your firm, so tune in now!

About Ken Hardison:

Ken has fought for people’s rights as a trusted personal injury lawyer for more than 35 years. He built one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers. Now, as founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. 

Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. 

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