A first-generation Korean immigrant with an MBA from Harvard and a background at Walt Disney Studios and Boston Consulting Group, Yanghee blends sharp business acumen with a deep passion for women’s wellness. Since launching Rael, she’s expanded the brand from organic cotton pads to a full line of clean, vegan products designed to support women through every phase of their cycle. Under her leadership, Rael secured a $35M Series B in 2022 and is now available at major retailers including Target, Amazon, Walmart, CVS, and Walgreens. With innovation hubs in both the U.S. and Korea, Yanghee continues to drive Rael’s growth with a focus on thoughtful, high-performing feminine solutions. In this episode, she shares her journey from corporate to startup life, and what it takes to build a brand that truly puts women first.

In this episode, Yanghee also discusses:

Introducing organic feminine care and innovation from Korea to the U.S. market
The alarming toxic ingredients commonly found in feminine care products
Bringing “miracle” acne patches to the U.S.
Adapting to the evolving retail landscape
Becoming the #1 TikTok brand in their category and the power of content investment

We hope you enjoy this episode and gain valuable insights into Yanghee’s journey and the growth of www.getrael.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Rael at www.getrael.com and on Instagram at @get_rael

Rated #1 Best Beauty Business Podcast on FeedPost

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192: Improvised Homebrew Faction