What started as a college side hustle is now one of the world’s most recognizable furniture companies, with nearly a billion dollars in sales.

What’s the reason for LoveSac’s incredible success? Differentiating not just on innovation, but on customer experience.

LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customers’ changing demands. LoveSac originally grew by opening retail stores across the country. But as buying habits changed, the company converted its stores to inventory-free showrooms and became a completely DTC brand.

*Sponsored by Calendly

Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.