

EP488: Bas Wouters - Influence Online
“What I liked was helping people, making them better in influence because I knew how much it brought me.”
Bas Wouters, a successful entrepreneur, shares his journey in mastering the science of influence and persuasion. Starting in finance, he recognized the power of persuasion in sales and decided to become a certified trainer in Dr. Robert Cialdini's principles. Bas discusses a 2 system process for effective decision making. He emphasizes ethical persuasion and actionable solutions for real problems. He highlights using social proof and authority to persuade effectively.
Expert action steps:
- Start Understanding the science of influence.
- Know the systematic approach.
- You use this framework to everything you do in your life.
Check out Wouters’s book “Online Influence '' available on Amazon, or visit his website: https://www.onlineinfluence.com/.
Explore Cialdini institute for further learning, go to: https://cialdini.com/.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.