Side Hustle School Ep. 3104 - Q&A: “Can I run a resale business entirely on Instagram?”
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Jul 1, 2025 Discover the booming trend of running resale businesses exclusively on Instagram. Hear a caller's transition from Poshmark, revealing the ups and downs of crafting an authentic brand. Learn about the art of flipping vintage goods and the unique challenges of building a loyal customer base in a crowded market. This engaging discussion sheds light on innovative ways to monetize creativity without relying on traditional selling platforms.
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Run Resale Side Hustle on Instagram
- You can run a resale side hustle entirely through Instagram without marketplace apps.
- Use Instagram stories and posts to create pop-up sales and drops to engage buyers.
Create Loyalty with Consistent Posting
- Post resale items consistently at the same time via Instagram stories.
- Encourage followers to send direct messages to claim items quickly, building loyalty and excitement.
Limitations of Instagram Selling
- Selling on Instagram lacks buyer protections and dispute resolution found on marketplaces.
- It works best for low-risk, smaller sales rather than building a large business with high volume.