On today's podcast episode, I'm talking with Mike Geller, who is the Chief Technology Officer at Tegrita, a marketing technology consulting firm. He is also a co-author of the book "CMO to CRO – The revenue takeover by the next generation executive." This book describes how an organizational restructure, combined with effective technology, can exponentially increase a company's revenue.

Mike attended Ryerson University in Toronto and has 15 years of experience with marketing technology. Mike describes himself as a coffee snob, a Trekkie, a husband, and a proud dad to two beautiful children.

"Don't buy technology that is oversized for your business. " – Mike Geller

Today on the Tech Leader Talk podcast:

- How to find the best technology for marketing your business

- Why "adding more technology" won't fix marketing problems

- Current marketing automation trends

- What you should do first to boost your marketing effectiveness

- Questions to ask when looking at new technology tools

Resources Mentioned:

Book: CMO to CRO- The revenue takeover by the next generation executive

Connect with Mike Geller:

LinkedIn: https://www.linkedin.com/in/mikegeller/

Tegrita Website: https://tegrita.com/

Thanks for listening!

Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

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