Create to inspire forward motion, link your work to winning, and clarify who makes what decisions—these are the power moves that can elevate change work from frustrating to focused.

David Lancefield brilliantly reframes "change" and "transformation" as words that trigger apathy or fear, suggesting we talk instead about creation.

When you lead change initiatives, David insists you trace a clear line from your project to how the organization will win against competitors and better serve customers. Otherwise, what are you even doing?

I was delighted by his practical insight on decision-making: most people with important roles can't name their top three decisions! Getting this clarity reduces bottlenecks and empowers your team.

Stop being the "downstream person" waiting for strategy to drop on you. Show your relevance earlier and pitch yourself into the process with "unbridled positivity."

Change Signal. Cut through the blather, the BS, and the noise to find the good stuff that works in change management.

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