The People of Digital Marketing A Masterclass In Product Marketing For B2B SaaS Orgs with Kate Guerrero - Episode #168
Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript.
Questions and topics we covered in this interview include:
- Fletch’s philosophy around product marketing
- How product positioning lays the groundwork for all other forms of marketing collateral a business will need to make and deploy
- How to sell the work of product positioning internally
- How the size of a business’s product portfolio affects positioning exercises and GTM strategy
- The core differences between brand marketing and product marketing
- The actual step-by-step process Fletch takes to update a B2B SaaS company’s homepage and product positioning
- How to identify what differentiates a product from the rest of the market
- Why it’s okay to actually talk about the competition in your positioning
And more!
Important Links
Learn more about Fletch PMM’s positioning and product marketing services here - https://www.fletchpmm.com
You can say hello to Kate on LinkedIn here - https://www.linkedin.com/in/kate-guerrero-🖋%EF%B8%8F-42b56348/
You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto
Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.
Music for this podcast comes from www.davidcuttermusic.com