

Ransomware Negotiations Exposed: When Attackers Call | Guy Segal, SVP, Head of Corp Dev, Sygnia
Guy Segal, Head of Corporate Development at Sygnia, takes us through his journey from military intelligence to building cybersecurity teams across Asia. Guy reveals why ransomware thrives despite decades of security knowledge, shares war stories from actual negotiations and breaks down why AI is making language barriers irrelevant for cybercriminals targeting global markets.
0:00 Military to corporate sector and cultural differences of cyber attacks across Asia
13:24 Why ransomware persists despite decades of security knowledge
26:44 Inside actual ransomware negotiations and psychological warfare
40:23 Browser security — "a completely different nightmare" — and the death of network perimeters
49:53 The human factor behind every cyber attack
🔔 Follow Guy and John on:
https://www.linkedin.com/in/guymsegal/
https://www.linkedin.com/in/johncarse/
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