Delivering Services that Include 'Teaching’, Diversification & Creating Complementary Services

In this episode I touch on a couple of business topics related to clients, products and services.  We start off by discussing the 'added value' service called 'Teaching'.  While some providers are built to just get the job done with minimal communication, there's another side to that coin.  You can help a client solve problems, execute on their website's roadmap, but also communicating what's happening with the site - where the problems lie or what happened.  Operating under the principle that the client needs to have at least a general understand of the framework their business generates revenue on, where pain points lie and helping them develop a roadmap to a better site, has been a huge value.

I also talk about diversification.. from making sure your agency has more than one client and/or doesn't rely on one giant revenue source to branching out into other things like products or affiliate marketing.  And then we land on creating products that are complimentary to your other services or products.  Enjoy!