Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 22

Oct 11, 2024

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In this episode, Michelle Frechette and Corey Maass engage in a detailed discussion about their latest WordPress plugin development and marketing strategies. They introduce a new plugin designed to take website screenshots and save them to the media library, emphasizing its user-friendly features and accessibility standards. The conversation shifts to marketing plans for Black Friday, reflecting on past sales and contemplating pricing adjustments to create urgency and exclusivity. They also discuss the importance of email campaigns, social media content, and community feedback. The episode blends technical insights with strategic planning, highlighting their collaborative and thoughtful approach to product development and marketing.

Top Takeaways:

Black Friday Co-Marketing Plan: The IPAWP initiative is gearing up for a Black Friday co-marketing campaign where participants will be paired to promote each other’s products. This involves visiting their partner’s website, checking for Black Friday deals, and sharing it via social media, with an easy and light effort on the participants’ part.
Engaging and Humorous Marketing Approach: Michelle and Corey are using lighthearted, humorous content in their marketing for OMGIMG, including showcasing a personal photo of Corey with a playful caption about "embarrassing photos" and tying it to the product's purpose. This approach not only captures attention but also makes the marketing relatable and fun for potential users.
Open Feedback Loop for OMGIMG: The team is actively seeking feedback from users about the product and its homepage. They are open to ideas and suggestions, highlighting their commitment to continuous improvement and ensuring OMGIMG meets user needs and expectations. This openness encourages user involvement and helps shape the platform's development.
Progress on IPAWP's First Version: A developer is working on the first version of the IPAWP co-marketing tool. It will allow businesses to be paired randomly for co-marketing tasks, with the team overseeing pairings to ensure compatibility. The tool will also help track whether participants have completed their marketing assignments.

Mentioned In The Show:

🙏 Sponsor: WordPress.com

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.

🐦 You can follow Post Status and our guests on Twitter:

Corey Maass
Michelle Frechette (Director of Community Relations, Post Status)
Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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