How to Fix the Problems Between Owners and Agencies... with Chad Lauer

Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactions.

Jeffro sits down with Chad Lauer, the founder and president of Lauer Media Company, to discuss the nuances of B2B sales as a service. Chad brings his extensive experience in the digital marketing industry, shedding light on the misconceptions, challenges, and best practices when it comes to working with digital marketing agencies.

Takeaways:
1. Transparency is crucial
2. Sales and marketing alignment is essential.
3. Sales as a service is a game-changer.

Connect with Chad Lauer
Youtube: https://www.youtube.com/@lauerpowerpodcast

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Large agencies drive quota-driven culture, causing failure.
04:56 Clients demanding transparency from digital marketing agencies.
06:50 Enhanced transparency reduced contentious conversations in marketing.
12:33 Agency education on ROI, setting campaign goals.
16:10 Key questions to ask before starting campaign
19:49 Traditional ad strategy ineffective for small businesses.
20:36 Train, invest, and lose reps? Let us help.
23:48 Appreciation for important conversation, connect with Chad.32

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