How To Bounce Back From This Downturn (with The Good's Jon MacDonald)

The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares:

• The state of ecommerce amidst the COVID-19 pandemic.
• What to focus on if you can’t spend $ to acquire new customers right now.
• Quick wins for ecommerce brands to focus on.
• Why channels you own are king.

Show Notes & Links:

• [8:29] How to convert the traffic you’re already getting as quickly as possible.
• [10:16] How to think about messaging right now.
• [13:43] The right way to think about discounting.
• [16:28] Why you should focus on your highest value customers.
• [17:47] How to ensure your highest-margin product pages have the highest conversion rate.
• [18:48] The marketing channels that are recession-proof.
• [24:34] How to do customer research right now.
• [26:15] Why you should never delete out of stock pages.
• The Ecommerce Marketing Show Home
• The Good’s State of Ecommerce Report
• Jon MacDonald on Twitter
• Dave Gerhardt on Twitter