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Most business owners confuse strategy with planning. They make to-do lists, call it a strategy, and wonder why results don’t stick. In this episode, Steve breaks down what business strategy really means and why it’s different from a plan or a set of tactics.

You’ll learn how to identify your company’s true strategic problem, why putting the customer at the center matters, and the framework that connects strategy with finance so you can grow profit, improve cash flow, and increase firm value.

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