NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
Jun 27, 2018
37:47
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerce, licensing and other business lines.