How Deesup became Europe’s ethical marketplace for furniture resale, with Valentina Cerolini

How much motivation and focus does it take to innovate in the circular economy?

On our third episode, we are joined by Valentina Cerolini, co-founder and CEO of Deesup.com, a curated marketplace for luxury second-hand furniture which launched in Milan in 2017. Staying true to its goal of making the furniture supply chain more ethical and sustainable, Deesup has expanded well beyond Italy, consolidating its presence in multiple European markets. 

We discuss strategies to generate consumer interest for second-hand furniture, the adaptability it takes to transition from Peer-to-Peer to Business to Consumer, and growing investment interest in the circular economy. Join us for a deep-dive into what it takes to build scalable marketplaces in the intersection of luxury and sustainability.

Learn more about EUROPE BUILDS: https://byborrn.substack.com/p/does-europe-build-real-innovation

Read about how Deesup built a resale-as-a-service platform https://www.doorwayplatform.com/en/network/news/deesup-lancia-il-white-paper-e-pensa-a-piattaforma-di-resale-as-a-service